Powered by the brands patented Alpha Keratin 60ku® protein, VIRTUE Split End Serum helps to visibly improve the appearance of dry, brittle ends with 85% of women saying their hair felt less damaged* and87% saying their hair looked healthier.*

Enriched with a potent blend of pea protein, hydrolysed quinoa and baobab seed oil, the intensive formula envelops each strand in rich nutrients to help protect and nourish, while also working to enhance the colour vibrancy and restore shine. The lightweight serum leaves hair feeling silky-smooth with a visibly improved appearance.

*Consumer Perception Study of 53 women who used Split End Serum for 1 week.

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