about this projectPROFESSIONAL LOOK, HIGH-QUALITY EQUIPMENTThe badge scrolls issued to employees by businesses usually suck. Our Heavy Duty Retractable Badge Holder Reel is the opposite. There's a soft coating on the steel cables, lots of wire insulation; it's all engineered for durability.Sturdy and DurableThe retractable key ring is sturdy and durable, and the retractable keychain is heavy and sturdy. They are well put together. The retractable badge holder is a dark metallic gray that is elegant and pleasing to the eye; beautiful but not gaudy. The badge holder is metal and sturdy. Badge reels are more difficult to pull than traditional reels whose lines are made of nylon or similar material, but that's to be expected given its added weight.Solid Reel HolderThe heavy duty retractable badge holder is actually sturdy compared to the cheaper heavy duty retractable badge reels you can get. You will feel the difference in quality when you use our keychain. Perhaps your biggest concern is the strength of the cord reel, and this product has it all solved. Very durable wire that won't break over time like your previous badge reels. Note that the reels are larger and heavier than badge holder reels you may have used in the past.WELL DESIGNED AND BUILT PRODUCTSturdy outer metal body and braided steel cable for great strength. The action is so smooth that no extra force is required to get started. There's also a small rubber spacer where the cable meets the keychain, which helps reduce shock when letting go of the badge/key and letting it retract on its own. The plastic on the heavy duty badge reel is woven with reinforcements so it is durable..