Easy to use baby swaddle. Easier to use than traditional swaddling, our self-closing swaddle will create a secure and comfortable feel for your baby as they fall into a snug and safe sleep. Easy to adjust and simple to use makes our swaddle perfect for any newborn baby.Improved sleep. By creating a familiar womb-like sensation, swaddling is an effective technique to help soothe your newborn and keep them as happy and asleep as you are. Preventing startle reflexes and accidental scratching of their face, swaddling keeps babies safe, comfortable and well rested.high quality, soft cotton. Our swaddles are breathable, lightweight and contain no insecticides or harsh chemicals, making them safer for your baby's sensitive skin.A thoughtful gift. The perfect gift for any mum-to-be or new mum, our swaddles are stylish and practical and come in a handy pack of 3 beautiful neutral grey monochrome designs.