With a focus on skincare-first sunless tanning, Self Glow by James Read invites you to elevate your daily skincare ritual with the Sunrise to Sundown Tinted Tan Serum. The innovative tanning serum provides a subtle, natural-looking tint that adds instant warmth and radiance to your face and body.

The vegan formula is enriched with cacao extract to act as a unique colour guide that resists transfer, alongside plant-based DHA (a natural tanning active) to offer customisable colour that complements all skin tones. The skincare-tanning hybrid also uses multi-molecular hyaluronic acid for long-lasting hydration, aloe vera for a soothing effect, fermented mushrooms to nourish the skin barrierand squalane for antioxidant protection.

Suitable for all skin types, genders and ages, the glow-enhancing serum offers buildable colour to your desired intensity with each daily application. The intricate gold-toned packaging is adorned with an arched window inspired by James’ Italian heritage, crafted with recycled card and plant-based inks.

Vegan.

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