Created for damaged hair weakened by colour or chemical treatments, Living Proof’s newly reformulated Restore Shampoo offers strengthening and repairing benefits with a preventative approach. Forming a luxurious lather, it swiftly removes impurities, excess oil and product build-up without stripping or over-drying.

Rather than masking the problem with heavy silicones that coat the cuticle, the formula nurtures overprocessed hair with actives that address the root cause of damage. Harnessing a blend of slip modifiers to reduce surface friction and fibre stressors, the shampoo coddles stressed hair with emollients and marine polysaccharides that help protect against pollution.

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