Enriched with unique Bond-Targeting Technology, the Bleach London Reincarnation Shampoo offers a professional-standard formula that cleanses and nourishes all hair types including bleached, coloured, dry and damaged hair.

Powered by a blend of creatine, amino acids and wheat micro proteins, the high-performance shampoo envelops the strands in a protective shield against environmental aggressors, encouraging a glossy finish. Suitable for everyday use, the shampoo removes impurities and product build-up, helping to leave hair feeling light and refreshed.

For instant and long-term results, pair with the Reincarnation Conditioner to protect and nourish each strand to help hair look and feel stronger.

Vegan and Peta-Approved.

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